relation: https://digilib.uin-suka.ac.id/id/eprint/24000/
title: PENGARUH LABELISASI HALAL, PRICE PERCEPTION, STORE  ATMOSPHERE, DAN BRAND LIKING TERHADAP KEPUTUSAN  PEMBELIAN PRODUK MAKANAN OLAHAN TANGAN  (Studi Kasus Konsumen Warung Bakso di Kota Yogyakarta)  SKRIPSI  Oleh:  TARI PUJI ASTUTI  12390080  PROGRAM STUDI MANAJEMEN KEUANGAN SYARIAH  FAKULTAS EKONOMI
creator: TARI PUJI ASTUTI, NIM. 12390080
subject: Keuangan Syariah
description: This study aimed to examine the effect of halal labeling, price perception,  store atmosphere and brand liking on purchasing decision of hand-processed food  products (case study consumer meatball stall in the city of Yogyakarta). This study  included field research category. This study uses quantitative data and uses the  questionnaire as a data collection tool. The selection of the sample in this study are  consumers meatball stall which halal sertified in the city of Yogyakarta with 120  respondents. The selection of the sample with the “purposive sampling” method.  Analysis of the data in this study is using multiple linear regression analysis  by SPSS 22 software to test the reseacrh data. The results showed that simultaneous  (Test F) variable halal labeling, price perception, store atmosphere and brand liking  influence on the decision amounted to 36.70%. Partially (Test t) indicates that the  variable halal labeling dan store atmosphere have a significant positive effect on the  decision meatball stall in the city of Yogyakarta. While the variable price perception  and brand liking not significantly influence to the customer purchasing decisions.
date: 2016-11-29
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/24000/1/12390080_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/24000/2/12390080_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   TARI PUJI ASTUTI, NIM. 12390080  (2016) PENGARUH LABELISASI HALAL, PRICE PERCEPTION, STORE ATMOSPHERE, DAN BRAND LIKING TERHADAP KEPUTUSAN PEMBELIAN PRODUK MAKANAN OLAHAN TANGAN (Studi Kasus Konsumen Warung Bakso di Kota Yogyakarta) SKRIPSI Oleh: TARI PUJI ASTUTI 12390080 PROGRAM STUDI MANAJEMEN KEUANGAN SYARIAH FAKULTAS EKONOMI.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.