TY  - THES
N1  - Joko Setyono, SE, M.Si
ID  - digilib24000
UR  - https://digilib.uin-suka.ac.id/id/eprint/24000/
A1  - TARI PUJI ASTUTI, NIM. 12390080
Y1  - 2016/11/29/
N2  - This study aimed to examine the effect of halal labeling, price perception,
store atmosphere and brand liking on purchasing decision of hand-processed food
products (case study consumer meatball stall in the city of Yogyakarta). This study
included field research category. This study uses quantitative data and uses the
questionnaire as a data collection tool. The selection of the sample in this study are
consumers meatball stall which halal sertified in the city of Yogyakarta with 120
respondents. The selection of the sample with the ?purposive sampling? method.
Analysis of the data in this study is using multiple linear regression analysis
by SPSS 22 software to test the reseacrh data. The results showed that simultaneous
(Test F) variable halal labeling, price perception, store atmosphere and brand liking
influence on the decision amounted to 36.70%. Partially (Test t) indicates that the
variable halal labeling dan store atmosphere have a significant positive effect on the
decision meatball stall in the city of Yogyakarta. While the variable price perception
and brand liking not significantly influence to the customer purchasing decisions.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Halal Labeling
KW  -  Price perception
KW  -  Store Atmosphere
KW  -  Brand Liking
KW  - 
Purchasing Decisions
KW  -  Consumers meatball.
M1  - skripsi
TI  - PENGARUH LABELISASI HALAL, PRICE PERCEPTION, STORE
ATMOSPHERE, DAN BRAND LIKING TERHADAP KEPUTUSAN
PEMBELIAN PRODUK MAKANAN OLAHAN TANGAN
(Studi Kasus Konsumen Warung Bakso di Kota Yogyakarta)
SKRIPSI
Oleh:
TARI PUJI ASTUTI
12390080
PROGRAM STUDI MANAJEMEN KEUANGAN SYARIAH
FAKULTAS EKONOMI
AV  - restricted
EP  - 147
ER  -