eprintid: 24000
rev_number: 10
eprint_status: archive
userid: 111
dir: disk0/00/02/40/00
datestamp: 2017-02-14 04:21:31
lastmod: 2017-02-14 04:21:31
status_changed: 2017-02-14 04:21:31
type: thesis
metadata_visibility: show
creators_name: TARI PUJI ASTUTI, NIM. 12390080
title: PENGARUH LABELISASI HALAL, PRICE PERCEPTION, STORE
ATMOSPHERE, DAN BRAND LIKING TERHADAP KEPUTUSAN
PEMBELIAN PRODUK MAKANAN OLAHAN TANGAN
(Studi Kasus Konsumen Warung Bakso di Kota Yogyakarta)
SKRIPSI
Oleh:
TARI PUJI ASTUTI
12390080
PROGRAM STUDI MANAJEMEN KEUANGAN SYARIAH
FAKULTAS EKONOMI
ispublished: pub
subjects: keu_sya
divisions: jur_keuangan_syariah
full_text_status: restricted
keywords: Halal Labeling, Price perception, Store Atmosphere, Brand Liking,
Purchasing Decisions, Consumers meatball.
note: Joko Setyono, SE, M.Si
abstract: This study aimed to examine the effect of halal labeling, price perception,
store atmosphere and brand liking on purchasing decision of hand-processed food
products (case study consumer meatball stall in the city of Yogyakarta). This study
included field research category. This study uses quantitative data and uses the
questionnaire as a data collection tool. The selection of the sample in this study are
consumers meatball stall which halal sertified in the city of Yogyakarta with 120
respondents. The selection of the sample with the “purposive sampling” method.
Analysis of the data in this study is using multiple linear regression analysis
by SPSS 22 software to test the reseacrh data. The results showed that simultaneous
(Test F) variable halal labeling, price perception, store atmosphere and brand liking
influence on the decision amounted to 36.70%. Partially (Test t) indicates that the
variable halal labeling dan store atmosphere have a significant positive effect on the
decision meatball stall in the city of Yogyakarta. While the variable price perception
and brand liking not significantly influence to the customer purchasing decisions.
date: 2016-11-29
date_type: published
pages: 147
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS EKONOMI DAN BISNIS ISLAM
thesis_type: skripsi
thesis_name: other
citation:   TARI PUJI ASTUTI, NIM. 12390080  (2016) PENGARUH LABELISASI HALAL, PRICE PERCEPTION, STORE ATMOSPHERE, DAN BRAND LIKING TERHADAP KEPUTUSAN PEMBELIAN PRODUK MAKANAN OLAHAN TANGAN (Studi Kasus Konsumen Warung Bakso di Kota Yogyakarta) SKRIPSI Oleh: TARI PUJI ASTUTI 12390080 PROGRAM STUDI MANAJEMEN KEUANGAN SYARIAH FAKULTAS EKONOMI.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/24000/1/12390080_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/24000/2/12390080_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf