relation: https://digilib.uin-suka.ac.id/id/eprint/24010/
title: PENGARUH PROMOSI, PREMI, PENDAPATAN NASABAH, DAN  TINGKAT PENDIDIKAN NASABAH TERHADAP PERMINTAAN  ASURANSI PADA PT TAKAFUL CABANG GEDONG KUNING
creator: MUHAMMAD HERI SANTOSO, NIM. 12391005
subject: Keuangan Syariah
description: Everyone understands that life is full of uncertainties, that could cause a risk  then there is need for insurance as a means to transfer risk. With the existence of  insurance a person can rest in running activities and therefore the existence of  insurance for someone is a requirement. Insurance is an agreement in which a  person is binding an insurer to receive a premium to provide a reimbursement for  any loss, damage, or lost profits that may occur due to an unexpected event. The  development of Islamic insurance in Indonesia is growing rapidly. This happens  because some of the factors affecting the demand for insurance products among  which are the promotion, premiums, income and level of education.  This study aimed to examine the effect of promotions, premiums, income  customers and customers' level of education on insurance demand PT Takaful  Branch office of Gedong Kuning. Data was taken from the questionnaire which  distributed to customers of PT Takaful. The method was used is multiple linear  regression method. The results showed that the adjusted R-square of 0.500 which  means 50% of insurance demand in PT Takaful Branch office of Gedong Kuning  was influenced jointly by variables which was described by the model while the  remaining 50% was influenced by other factors outside the model. Partially, sale  has not significant effect on insurance demand. Premiums and customers'  education level has a significant effect on insurance demand. While revenue from  customers has a negative effect and no significant on insurance demand.
date: 2016-10-12
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/24010/1/12391005_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/24010/2/12391005_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   MUHAMMAD HERI SANTOSO, NIM. 12391005  (2016) PENGARUH PROMOSI, PREMI, PENDAPATAN NASABAH, DAN TINGKAT PENDIDIKAN NASABAH TERHADAP PERMINTAAN ASURANSI PADA PT TAKAFUL CABANG GEDONG KUNING.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.