%A Imam Machali
%J EDUKASI : JURNAT PENELITIAN PENDIDIKAN AGAMA DAN KEAGAMAAN
%T RETHTNGKING MARKITING MADRASAH : MENIMBANG POLA DAN STRATEGI PEMASARAN JASA PENDIDIKAN MADRASAH = RETHTNGKING MADRASAH MARKETING RECONSIDERING THE PATTERNS AND STRATEGIES FOR MARKETING MADRASAH EDUCATIONAL SERVTCE
%X [ENGLISH]
Since the 1980's lslomic educationol institutions
in lndonesio have been voried in types. At
first mainstream lslamic educationol institutions
included school, madrosoh ond lslomic schools but
in the last two decades new model of varl"ont hove
been coming out in the forms of lntegrated lslamic
School (SlT), lslamic School with lnternational Perspective
(SlBl), lnternotionol tslomic Schoot (lntis
School), and others with numerous varionts ond
offitiates. This becomes an interesting phenomenon
ond ot the same time constitutes a chailenge
ond cornpetitor for moinstreom lslamic institutions
such as modrasahs. Ihrs article describes the
development of vorionts and new trend of lslomic
educotional institutions in lndonesio and offers
strotegies and innovotion in the development of
modrosah in the perspective of educotionol service
morketing manogement through the strotegy of
rethinking modrosoh mo rketing strategy.
Key Words Madrasah, Marketing, Integrated Islamic
School
Abstrak
Sejak tahun 1980-on lembogo pendidikon
lslom di lndonesia mengalomi perkembongon
voriosi. Pada mulanyo mainstream lembogo pendidikon
lsLam adoloh sekolah, madrosoh don sekoloh
lslom. Mako podo duo dekode terokhir ini
Muncul vorion boru mcdel Pendidikon tslom berbentuk
Sekoloh lsLom Terpadu (SlT), Sekolah tsLam
Berwowason lnternosionol (SlBl), lnternationo! lslomic
Schoot (lntis School), dan lain-lain dengan
berbogoi varian don ofiliasinya. Hol ini menjadi
fenomeno menorik dan sekaligus menjodi tantongon
dan kompetitor bogi lembogo pendidikan
lslam moinstreom seperti modrosah. Artikel ini
mendeskripsikan perkembongon vorion dan trend
baru lembogo pendidikon tslom di lndonesia don
menoworkan strotegi don inovosi pengembongan
modrosoh dalon; -perspektif manojemen pemosoron
jaso pendidikan melolui strotegi rethingking
morketing modrosoh.
Kata Kunci: Madrasah. Marketing, Sekolah Islam
Terpadu
%N No. 1
%P 1-14
%V Vol.13
%D 2015
%I Puslitbang Pendidikan Agama dan Keagamaan Badan Litbang dan Diklat Kementrian Agama RI
%L digilib24046