%A Rahmi Yunita
%J Fihris
%T EVALUASI STRATEGI PROMOSI JOGJA LIBRARY FOR
ALL DI BADAN PERPUSTAKAAN DAN ARSIP DAERAH
YOGYAKARTA DITINJAU DENGAN PENDEKATAN
PROMOTION MIX
%X This qualitative and descriptive research evaluates the promotion
strategy of Jogja Library for All (JLA) to the public by Badan
Perpustakaan dan Arsip Daerah (BPAD) Yogyakarta. The research
ends to conclusions, that Badan Perpustakaan dan Arsip Daerah
Yogyakarta in promoting Jogja Library for All applied four of fives
strategies (based on the promoting diffusion concept of Tjiptono),
that are personal selling, mass selling, sales promotion, and public
relation. BPAD should much more intensify its promotion, to rise the
popularity and utilization of Jogja Library for All.
Keywords: Promotion, Promotion Mix, Promoting Library, Jogja
Library for All
%N No. 2
%K Promotion, Promotion Mix, Promoting Library, Jogja
Library for All
%P 91-104
%V Vol.10
%D 2015
%I Fakultas Adab dan Ilmu Budaya
%L digilib24312