@phdthesis{digilib24516,
           month = {January},
           title = {FAKTOR-FAKTOR PENENTU KEBERHASILAN USAHA
DI KALANGAN PEDAGANG ?SUNDAY MORNING? UGM
YOGYAKARTA},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM. 13390050 FITRIYANI},
            year = {2017},
            note = {Ibi Satibi, SHI. M. Si},
        keywords = {characteristics of entrepreneurs, financial literacy, business ability,
business success},
             url = {https://digilib.uin-suka.ac.id/id/eprint/24516/},
        abstract = {The number of SMEs has increased from year to year. "Sunday Morning"
UGM is one of market that facilitate SMEs to running their business. However,
50\% of small businesses fail at two years of first age. Therefore, it is important to
know the factors that affect small businesses. This study aimed to analyze the
determinants of business success among traders "Sunday Morning" UGM. The
variables used in this study are the characteristics of entrepreneurs, financial
literacy, business ability and business success. This study was performed on 80
samples using a structural equation model in the form of SEM-PLS.
The results showed 1) There is a positif significant relationship between
the characteristics of entrepreneurs to business ability, 2) There is a positif
significant relationship between financial literacy to business ability, 3) There is a
positif significant relationship between the characteristics of entrepreneurs to
business success, 4) There is a positif significant relationship between financial
literacy to business success, and 5) There is a positif significant relationship on
the business ability to business success.}
}