TY  - THES
N1  - Drs. Akhmad Yusuf Khoiruddin, SE., M.Si.,
ID  - digilib24676
UR  - https://digilib.uin-suka.ac.id/id/eprint/24676/
A1  - MUCH YAYI LUTFI MUBAROK, NIM.  13820035
Y1  - 2017/02/09/
N2  - The portion of Islamic banking is still small when compared with national
banks. But when viewed from a variety of potential of the industry will continue to
grow exponentially. Various business can compete to win Islamic banking market
in way satisfying the customer. Also BNI Syariah after the spin-off of BNI, will be
more independent and focus to meet customer requirements in order to reach
customer satisfaction. In this study the authors use the service quality, customer
value, and product attributes of Islam as an independent variabel to be research
how they affect customer satisfaction. After doing a literature review and
hypothesis formulation, data obtained from questionnaires from 100 customers
BNI Syariah Yogyakarta branch, which is obtained by using purposive sampling.
Questionnaire method is used to determine the response of respondents to each
variable.
The results showed that coeffiicient of determination shown in the
Adjusted R Square of 0.546, which means that customer satisfaction impact can
be explained by the three independent variables in the research that the quality of
service, customer value, and product attribute of sharia banking by 54,6%, and
the remaining 45.4% can be explained by other variables outside the model of this
research. Partially based on the results of test variables in this study has positive
and significant in which the customer has the greatest influence than other
variables in this study, while product attributes Islam has the lowest impact on
customer satisfaction. Based on F test results indicate that simultaneously or
jointly variables in this research is service quality, customer value, and product
attributes of sharia banking has positive and significant impact on customer
satisfaction. Therefore, to increase customer satisfaction can be done by
improving service quality, customer value, and product attributes of sharia
banking.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - customer satisfaction
KW  -  service quality
KW  -  customer value
KW  -  product attributes of sharia banking
M1  - skripsi
TI  - ANALISIS PENGARUH KUALITAS LAYANAN, NILAI NASABAH DAN ATRIBUT
PRODUK PERBANKAN SYARIAH TERHADAP KEPUASAN NASABAH
(STUDI PADA BANK BNI SYARIAH CABANG YOGYAKARTA)
AV  - restricted
EP  - 158
ER  -