eprintid: 24706 rev_number: 10 eprint_status: archive userid: 77 dir: disk0/00/02/47/06 datestamp: 2017-03-23 07:00:35 lastmod: 2017-03-23 07:00:35 status_changed: 2017-03-23 07:00:35 type: thesis metadata_visibility: show creators_name: KARLENA APRIANTI, NIM. 13820029 title: PENGARUH SOSIAL BUDAYA DAN PEMAHAMAN HUKUM RIBA TERHADAP KEPUTUSAN NASABAH DALAM MEMILIH BANK SYARIAH (STUDI PADA BANK MUAMALAT CABANG YOGYAKARTA) ispublished: pub subjects: ps divisions: jur_ps full_text_status: restricted keywords: socio-cultural, social class, references group, family, religiosity, economy, comprehension of riba law, customer decision note: Drs. Akhmad Yusuf Khoiruddin, S.E., M.Si. abstract: The current development of shariah banking has made customers to own consideration for choosing shariah banking, so that Bank Muamalat in its effort to increase third-party funds must pay attention to something which affects the customers decision to use Bank Muamalat’s service. This research is aimed to know the presence or absence of socio cultural influence and the comprehension of riba law on the customer decision to choose shariah bank. This research is aimed to know about the presence or absence of socio-cultural influences and comprehension of riba law on the customer decision in choosing sharia bank. The respondents of this research arethe customers of Bank Muamalat in Yogyakarta. Data are collected by using survey techniquethrough distributing Likert's scale questionnaires with purposive sampling methodto 100 respondents. Thedata analysis technique which used in this research is multiple linear regression by using simultaneous test (F-test), coefficient of determination (R2 test), and partial test (t-test)that use SPSS 20. This research showed that independent variable of socio cultural are social class (X1), references group (X2), family (X3), religiosity (X4), economy (X5), and comprehension of riba law (X6). The variable of religiosity (X4), economy (X5), and comprehension of riba law (X6) have impacts positive and significant on customer decision in choosing sharia bank. While the variable of social class (X1), reference group (X2) and family (X3) has no impact on customer decision in choosing sharia bank. date: 2017-02-21 date_type: published pages: 171 institution: UIN SUNAN KALIJAGA YOGYAKARTA department: FAKULTAS EKONOMI DAN BISNIS ISLAM thesis_type: skripsi thesis_name: other citation: KARLENA APRIANTI, NIM. 13820029 (2017) PENGARUH SOSIAL BUDAYA DAN PEMAHAMAN HUKUM RIBA TERHADAP KEPUTUSAN NASABAH DALAM MEMILIH BANK SYARIAH (STUDI PADA BANK MUAMALAT CABANG YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA. document_url: https://digilib.uin-suka.ac.id/id/eprint/24706/1/13820029_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf document_url: https://digilib.uin-suka.ac.id/id/eprint/24706/2/13820029_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf