eprintid: 24717
rev_number: 10
eprint_status: archive
userid: 77
dir: disk0/00/02/47/17
datestamp: 2017-03-24 03:21:20
lastmod: 2017-03-24 03:21:20
status_changed: 2017-03-24 03:21:20
type: thesis
metadata_visibility: show
creators_name: RESTY MUTIARA PUTRI, NIM. 13820028
title: PENGARUH PENGETAHUAN KONSUMEN (CONSUMER KNOWLEDGE)
MENGENAI PERBANKAN SYARIAH TERHADAP KEPUTUSAN
MENJADI NASABAH BANK MUALAMAT INDONESIA
ispublished: pub
subjects: ps
divisions: jur_ps
full_text_status: restricted
keywords: product knowledge, knowledge of purchase, and use of knowledge,
customer decision.
note: Joko Setyono, SE., M.Si.
abstract: This research aims to find out the influence of consumer knowledge
(product knowledge (X1) , knowledge of purchase (X2) , use of knowledge (X3))
against the decision become Bank Mualamat Indonesia’s customer as well as to
know and analyze variable of consumer knowledge that most affect the customer's
decision in choosing Bank Muamalat Indonesia. The research applied on Bank
Muamalat’s customer who scattered in 34 province in Indonesia, with a sample
amount 100 respondent were taken by purposive sampling. Data analyze which
used is descriptive research to explain the data and a description of the research,
whereas for analyzing quantitative data using multiple linear regression analysis.
Results of research conducted showed that the results of the regression analysis it
appears that knowledge of consumers of knowledge products (X1), knowledge of
purchase (X2), the use of knowledge (X3) only one variable has a positive and
significant impact on customer decision in choosing Bank Muamalat Indonesia.
The test results showed that the measurement of knowledge of consumers most
domiman variables influencing customer decisions in choosing Bank Muamalat is
the knowledge of product (X3), this is due to the product knowledge variable has
the largest regression coefficient values as well as having the least significant
value of the variable purchase knowledge and use of knowledge.
date: 2017-02-22
date_type: published
pages: 157
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS EKONOMI DAN BISNIS ISLAM
thesis_type: skripsi
thesis_name: other
citation:   RESTY MUTIARA PUTRI, NIM. 13820028  (2017) PENGARUH PENGETAHUAN KONSUMEN (CONSUMER KNOWLEDGE) MENGENAI PERBANKAN SYARIAH TERHADAP KEPUTUSAN MENJADI NASABAH BANK MUALAMAT INDONESIA.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/24717/1/13820028_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/24717/2/13820028_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf