%A NIM. 12820093 AHMAD ZAINUL ARIFIN
%O Ibu Sunarsih, SE., M.Si.,
%T PENGARUH KINERJA SOSIAL DENGAN CAUSE BRANDING DAN VENTURE PHILANTHROPY TERHADAP PROFITABILITAS BANK SYARIAH
%X Islamic banks’ profitability which was downturned throughout 2010 to 2014
indicated the management to evaluate and determine the strategic steps including
in social performance as one of the determining factors. The implementation of
social function and education function is associated with the aspect of social
performance in Islamic banks. In CSR (Corporate Social Responsibility)
practices, the distribution of corporate zakat and qardh financing which are
included in the social function is classified into cause branding and venture
philanthropy. The research analyzed and discussed the social-function
performance and the education-function performance as well as the profitability
of Islamic banks throughout 2010 to 2015 and particularly the influence of both
functions on the profitability.
The data were retrieved from the annual financial reports of 6 Islamic banks
for 6 years (2010-2015). The analysis techniques were descriptive statistics and
multiple linier regressions. Social-function ratio and education-function ratio as
the independent variables were tested for the influence on Return on Asset (ROA)
as the dependent variable after the descriptive analysis on those variables was
performed.
The result showed that the social-function performance was optimal but the
education-function performance and the profitability of Islamic banks required
enhancing. In this case, each of social function and education function
significantly and positively had on Islamic banks’ profitability.
%K Cause Branding, Venture Philanthropy, Social Function, Education
Function, Profitability, Islamic Banks.
%D 2017
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib24719