TY  - THES
N1  - DIAN NURIYAH SOLISSA, S.H.I., M.Si.
ID  - digilib24732
UR  - https://digilib.uin-suka.ac.id/id/eprint/24732/
A1  - ABDUL AZIZ, NIM. 12820019
Y1  - 2017/01/26/
N2  - This research aims to determine the effect of the Islamic valui and the
characteristics of sharia marketing to customer satisfaction at PT. Bank Syariah
Mandiri Branch Ambarukmo Yogyakarta. Using variable Islamic value, theistic
Independent, Ethical, Realistic, and Humanist. Variable Dependentya
Satisfaction. This study was a quantitative-based reserach explanatory.
Population is taken Syariah Mandiri Bank Branch Customer Ambarukmo
Yogyakarta by aksidental sampling method. Conclusions in the study of the
existing five independent variables, four variables have a significant effect in
improving customer satisfaction. The fourth variable is Islamic Value, Etical,
Realistic, and Humanist. While varaibel theistic in this study showed no theistic
influences in shaping customer satisfaction Syariah Mandiri Bank Branch
Ambarukmo Yogyakarta
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Costumer Loyality
KW  -  Islamic Value
KW  -  Syariah Marketing
M1  - skripsi
TI  - PENGARUH IMPLEMENTASI NILAI SYARIAH DAN KARAKTERISTIK SYARIAH MARKETING TERHADAP KEPUASAN NASABAH PADA BANK SYARIAH MANDIRI KCP AMBARUKMO YOGYAKARTA
AV  - restricted
EP  - 118
ER  -