relation: https://digilib.uin-suka.ac.id/id/eprint/24739/
title: TUJUAN KOMUNIKASI PERSUASIF DONGENG  (STUDI DESKRIPTIF KUALITATIF MODEL KOMUNIKASI PERSUASIF DALAM  MENDONGENG DI RUMAH DONGENG MENTARI YOGYAKARTA)
creator: MUHAMMAD LUTHFI ZARKASI, NIM. 12730096
subject: Ilmu Komunikasi
description: Researcher began this research since found a problem about oral tradition,  especially it’s fairy tale. The problem which researcher meant is a decrease  of society interest in telling story especially fairy tale has talked above.  Whereas, an importance of telling story of fairy tale is needed by all parent  which it can be useful for educating their children to be in a good character.  This is to be an attention for researcher to know more about it. Besides it,  people know that communication is growing everyday. That made researcher  thinks to find a communication and fairy tale connection. That’s why,  researcher uses persuasive commnunication to try to know the answer of it.  The aim of this research is to know the purpose of persuasive communication  of fairy tale. This research uses qualitative descriptive study of phenomenon.  The data was collected by in-depth interview, observation, and  documentation. This research uses data analysis method by Miles and  Huberman. And to check the reliability and validity of the data, researcher  uses a triangulation of sources and technique.  The results of this research is the purpose of persuasive communication of  fairy tale has been exist in each activity of telling story of fairy tale those are  cognition, afection, and conation aspects which has known after research.  First, cognition aspect is to motivate audience know the values of fairy tale’s  message. Second, afection aspect is to motivate audience feel the importances  of fairy tale’s message. Third, conatif aspect is to follow up the contents of  fairy tale’s message. On achieving the purpose of persuasive communication,  the three aspects are known that all of them is not in target to achieve. And,  all the aspects may not be achieved in right order.
date: 2016-11-11
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/24739/1/12730096_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/24739/2/12730096_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   MUHAMMAD LUTHFI ZARKASI, NIM. 12730096  (2016) TUJUAN KOMUNIKASI PERSUASIF DONGENG (STUDI DESKRIPTIF KUALITATIF MODEL KOMUNIKASI PERSUASIF DALAM MENDONGENG DI RUMAH DONGENG MENTARI YOGYAKARTA).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.