%0 Thesis
%9 Skripsi
%A RATNA HENDRA ALFIANITA, NIM.  12730086
%B FAKULTAS ILMU SOSIAL DAN HUMANIORA
%D 2016
%F digilib:24751
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Online Marketing, Marketing Management, Social Media, Tourism  Village Promotion
%P 146
%T MANAJEMEN PEMASARAN SECARA ONLINE DESA WISATA  DI YOGYAKARTA  (STUDI DESKRIPTIF KUALITATIF PENGGUNAAN MEDIA SOSIAL UNTUK PROMOSI  DESA WISATA GABUGAN / DEWIGA)
%U https://digilib.uin-suka.ac.id/id/eprint/24751/
%X Sleman is a regency which has got a lot of tourism villages. One of them is Gabugan  Tourism Village that is located in foot of Merapi volcano subdistrict of Turi. This  tourism village is existed since 2004. As long as the journey, this tourism village has  ever in a situation in which a vacuum exists as consequence of earthquake at 2006  and Merapi volcano’s eruption at 2010 in Yogyakarta. At that time, visit of tourists to  Gabugan Tourism Village is getting down drastically so the popularity of Gabugan  Tourism Village disappear. Therefore, the organizer designs and does marketing  activities so that tourism village could be known more and the number of visit of  tourists is mounting. The stage of these marketing activities is begun by doing a  marketing management. The focus of this research is how the marketing management  is done by the organizer of Gabugan Tourism Village with using social media as tool  of the marketing.  This research uses descriptive qualitative method. The main informant of this  research is the organizer of Gabugan Tourism Village who be represented by  secretary and some administrators of social media. The data was collected by in-depth  interview, observation, and documentation.  This research, the organizer of Gabugan Tourism Village had carried out marketing  well via online. That activity brought the benefit to analyze marketing level for  Gabugan Tourism Village. Some steps of marketing management carried out by yhe  organizer start from analyze, planning, implemantation, and marketing control. It also  could be benefecial to know the opportunities and threat of Gabugan Tourism  Village. Marketing management could give good result by realizing the fact that  tourism visitors increased after the organizer used media sosial which had not been  analyzed before by using marketing management. Besides the rising number of the  visitors, Gabugan Tourism Village also becomes popular among people.
%Z Diah Ajeng Purwani, S. Sos., M. Si.