relation: https://digilib.uin-suka.ac.id/id/eprint/24782/ title: DIFUSI INOVASI PUPUK ORGANIK KOTORAN GAJAH UNTUK PERTANIAN ( STUDI DESKRIPTIF KUALITATIF PADA USAHA KECIL MENENGAH POKTAN MEKAR SARI, DUSUN JOWAHAN, DESA WANUREJO KECAMATAN BOROBUDUR, KABUPATEN MAGELANG) creator: MUTIARA IRMA TUNGGA DEWI, NIM. 12730049 subject: Ilmu Komunikasi description: Diffusion of innovation can be classified as a communications planning stages as it has in spreading and idea or new ideas in creating the idea, the necessary process so that the idea can grow and be accepted by everyone. In creating the idea can be done by personal, smal or middle enterprises, an artist, funtionary, or stute official. One of them are from small middle bussiness Poktan Mekar Sari Small to Medium Enterprises who can mad a new idea from agriculture. The new product are an organic fertilizer from elephant muck. This reserch using discriptive qualitative method. Data were collected using observation, dept interview and documentation. To check the validity of the data the author uses tringulation. They are member of small to medium enterprises Poktan Mekar Sari and the consument of an organic fertilizer from an elephant muck. The result of this research, researhers concluded that the diffusion of innovation Poktan Mekar Sari Small to Medium Enterprises in producing organic fertilizer from elephant organic fertilizer consumer who believe in innovation based organic fertilizer from elephant dung, and they become consumers who are constantly using elephant muck organic fertilizer for their farm. date: 2016-11-29 type: Thesis type: NonPeerReviewed format: text language: id identifier: https://digilib.uin-suka.ac.id/id/eprint/24782/1/12730049_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf format: text language: id identifier: https://digilib.uin-suka.ac.id/id/eprint/24782/2/12730049_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf identifier: MUTIARA IRMA TUNGGA DEWI, NIM. 12730049 (2016) DIFUSI INOVASI PUPUK ORGANIK KOTORAN GAJAH UNTUK PERTANIAN ( STUDI DESKRIPTIF KUALITATIF PADA USAHA KECIL MENENGAH POKTAN MEKAR SARI, DUSUN JOWAHAN, DESA WANUREJO KECAMATAN BOROBUDUR, KABUPATEN MAGELANG). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.