@phdthesis{digilib25016,
           month = {February},
           title = {FUNGSI KOMUNIKASI KELOMPOK
DALAM MENJAGA LOYALITAS ANGGOTA
(Studi Deskriptif Kualitatif pada Juventus Club Indonesia Chapter Jogjakarta (JCICJ))},
          school = {UIN Sunan Kalijaga},
          author = {NIM. 11730138 Muchlis Ardian},
            year = {2017},
            note = {Dra. Marfuah Sri Sanityastuti, M.Si.},
        keywords = {group communication, group communication functions, community,
group loyality},
             url = {https://digilib.uin-suka.ac.id/id/eprint/25016/},
        abstract = {This study discusses how the function of group communication in Chapter Juventus
Club Indonesia Jogjakarta (JCICJ). JCICJ is a football fan groups based in Italy that Juventus
Football Club. This study focuses on the primary members of this community who joined
with approximately a minimum of 2 years. This study also used descriptive qualitative data
collection techniques such as interviews and documentation. Mechanical Data analyst of this
research as a data model (data display), data reduction, and verification conclusion.
This study is associated with several groups of Sendjaja communication functions,
including: social relationships, education, persuasion, problem solving, and therapy. Research
on communication-related functions in maintaining loyalty group consisting of: abide by the
rules, responsibility and working attitude.
The results of this study indicate that the function of group communication in JCICJ
group, have some positive role in this community. Members of this group have the values to
maintain the loyalty include: abide by the rules, responsibility and working attitude that
consists of a willingness to work together, a sense of belonging, interpersonal relations. So
that these groups managed to maintain their loyalty.
Key Words : group communication, group communication functions, community,
group loyality}
}