relation: https://digilib.uin-suka.ac.id/id/eprint/25406/
title: ANALISIS SEGMENTASI DAN PETA POSISI UIN SUNAN KALIJAGA TERHADAP PERGURUAN TINGGI DI YOGYAKARTA DENGAN MENGGUNAKAN METODE MULTIDIMENSIONAL SCALLING
creator: Wardati, Khurul
creator: Supandi, Epha Diana
creator: Kuswidi, Iwan
subject: Pendidikan Perguruan Tinggi
description: Increasing intensity of competition among universities require each college  to implement appropriate marketing strategies. One of such strategy that  can help a university to win the competition in the future is segmentation and  mapping of its position. Taking its respondents from active students of seven  universities in Yogyakarta, namely UIN Sunan Kalijaga, Gadjah Mada University,  State University of Yogyakarta, Indonesian Islam University,  Muhammadiyah University ofYogyakarta, National Development University,  and Ahmad Dahlan University, this research is targeted to see UIN Sunan  Kalijaga 's segmentation and position against other universities in Yogyakarta.  A questioner is distributed among respondents asking them about their profile  and their perception on tuition fee, location, academic atmosphere, academic  services, learning process, facility, reputation, promotion, and alumni of the  university. The collected data is then analyzed through cluster analysis, multidimension  scaling, and cross tabulation. The study shows that there are three  segments of students in Yogyakarta, i.e. segment I ( UIN Sunan Kalijaga, UNY,  and UPN), segment II (UGM), and segment III (VII, UMY, and UAD). Looking  at spatial map of UIN Sunan Kalijaga, its closest competitor is UNY, but  VIN Sunan Kalijaga has its advantages compared to other universities, namely  its relatively cheap tuition fee and its mission in integrating religious  and non religious ones.  Keywords: Segmentasi, peta posisi, analisis klaster, penskalaan, multidimensi
publisher: Lembaga Penelitian UIN Sunan Kalijaga
date: 2010-08-01
type: Article
type: PeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/25406/1/KHURUL%20WARDATI%20-%20ANALISIS%20SEGMENTASI%20DAN%20PETA%20POSISI%20UIN%20SUNAN%20KALIJAGA%20TERHADAP%20PERGURUAN%20TINGGI%20DI%20YOGYAKARTA%20DENGAN%20MENGGUNAKAN%20METODE%20.pdf
identifier:   Wardati, Khurul and Supandi, Epha Diana and Kuswidi, Iwan  (2010) ANALISIS SEGMENTASI DAN PETA POSISI UIN SUNAN KALIJAGA TERHADAP PERGURUAN TINGGI DI YOGYAKARTA DENGAN MENGGUNAKAN METODE MULTIDIMENSIONAL SCALLING.  Penagama : Jurnal Penelitian dan Pengembangan Ilmu ilmu Agama, Vol.19 (No. 2).  pp. 418-436.  ISSN 0854-2732