eprintid: 25925
rev_number: 11
eprint_status: archive
userid: 71
dir: disk0/00/02/59/25
datestamp: 2017-07-06 07:34:13
lastmod: 2017-07-06 07:34:13
status_changed: 2017-07-06 07:34:13
type: thesis
metadata_visibility: show
creators_name: AHDIE ANWARY, NIM. 12140039
title: PENGARUH MEDIA PROMOSI
TERHADAP MINAT KUNJUNG PEMUSTAKA
DI PERPUSTAKAAN GRHATAMA PUSTAKA
YOGYAKARTA
ispublished: pub
subjects: IA
divisions: jur_ipis1
full_text_status: restricted
keywords: media campaigns, the interest of visits, public library
note: Hj. Siti Rohaya, S.Ag., MT.
abstract: This research aims to: (1) describe how media campaign conducted in
Grhatama Pustaka Library; (2) describe how the interests of visits users in
Grhatama Pustaka Library; (3) prove the existence of the influence of the media
campaign against the interest of visits users in Grhatama Pustaka Library. Thekind
of this research is quantitative descriptive. The population in this research are all
members of grhatama pustaka Library until desember 2016, with the total number
25,164 users. The sampling technique using accidental sampling technique, with
the sample are 100 respondent. The main data collection techniques were
questionnaires using Likert scale with four alternative answers. Meanwhile the
supporting data collection techniques using observation, interviews and
documentation. the validity testing was done by were used product moment
correlation. Meanwhile the reliability testing was done by were used Cronbach’s
Alpha. Data analysis was done by using mean and grand mean, Product Moment
Correlation and Simple Linear Regression. The data is processed using program
of IBM SPSS Statistics Version 23. The results of this research showed that the
media campaign of grhatama pustaka library classified good, it is evident from the
calculation of the mean and grand mean of 2,90.Meanwhile the interests of visits
users at the Library of Grhatama Pustaka Yogyakarta is also classified very good,
it is evidentfrom the calculation of the mean and the grand mean of 3,55.The
level of correlation is said significant with a value of 0,463. The direction of
correlation is positive and correlation level is strong with the interval correlation
coefficient between 0,40 – 0,70. Result of simple linier regression is Y = 16,052 +
0,212X and R Square of 0,214.The author suggested the library staff to be more
active in conducting media campaigns to visit library interests can be maintained
and increasingly visited the library.
date: 2017-05-30
date_type: published
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ADAB DAN ILMU BUDAYA
thesis_type: skripsi
thesis_name: other
citation:   AHDIE ANWARY, NIM. 12140039  (2017) PENGARUH MEDIA PROMOSI TERHADAP MINAT KUNJUNG PEMUSTAKA DI PERPUSTAKAAN GRHATAMA PUSTAKA YOGYAKARTA.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/25925/2/12140039_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/25925/1/12140039_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf