%0 Thesis
%9 Skripsi
%A IKA WAHYU SAFITRI, NIM. 13390006
%B FAKULTAS EKONOMI DAN BISNIS ISLAM
%D 2017
%F digilib:26378
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Marketing Mix, Religiosity, Decisions Becoming Costumer BMT.
%T PENGARUH FAKTOR MARKETING MIX (PRODUK, HARGA, SALURAN DISTRIBUSI, PROMOSI) DAN FAKTOR RELIGIUSITAS TERHADAP KEPUTUSAN MENJADI NASABAH LEMBAGA KEUANGAN MIKRO SYARIAH (STUDI KASUS PADA BMT BINA IHSANUL FIKRI CABANG BUGISAN)
%U https://digilib.uin-suka.ac.id/id/eprint/26378/
%X The purpose of study is to determine the effect of marketing mix (Product, Price, Place, Promotion) and religiosity against the decision to become customers of BMT BIF branch Bugisan. The sample in this study was 98 respondent costumers BMT BIF Bugisan. The data used are primary data with data collection techniques using a question. Data analysis techniques using with F test and T test. As for testing the instrument using validity test, reliability test and classical assumption test. The result show that: be based on the F test in a simultaneous Product (X1), Price (X2), Place (X3), Promotion (X4) and religiosity (X5) significantly influence the decision to become customers of BMT BIF branch Bugisan. Meanwhile, based on the T test calculation partially know that the Place (X3), Promotion (X4) and Religiosity (X5) which a significant effect on the decision to become customers, Meanwhile, the Product (X1) and Price (X2) not significant effect on the decision to become customers.
%Z JOKO SETYONO, SE., M.Si