TY  - THES
N1  - JOKO SETYONO, SE., M.Si
ID  - digilib26378
UR  - https://digilib.uin-suka.ac.id/id/eprint/26378/
A1  - IKA WAHYU SAFITRI, NIM. 13390006
Y1  - 2017/05/30/
N2  - The purpose of study is to determine the effect of marketing mix (Product, Price, Place, Promotion) and religiosity against the decision to become customers of BMT BIF branch Bugisan. The sample in this study was 98 respondent costumers BMT BIF Bugisan. The data used are primary data with data collection techniques using a question. Data analysis techniques using with F test and T test. As for testing the instrument using validity test, reliability test and classical assumption test. The result show that: be based on the F test in a simultaneous Product (X1), Price (X2), Place (X3), Promotion (X4) and religiosity (X5) significantly influence the decision to become customers of BMT BIF branch Bugisan. Meanwhile, based on the T test calculation partially know that the Place (X3), Promotion (X4) and Religiosity (X5) which a significant effect on the decision to become customers, Meanwhile, the Product (X1) and Price (X2) not significant effect on the decision to become customers.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Marketing Mix
KW  -  Religiosity
KW  -  Decisions Becoming Costumer BMT.
M1  - skripsi
TI  - PENGARUH FAKTOR MARKETING MIX (PRODUK, HARGA, SALURAN DISTRIBUSI, PROMOSI) DAN FAKTOR RELIGIUSITAS TERHADAP KEPUTUSAN MENJADI NASABAH LEMBAGA KEUANGAN MIKRO SYARIAH (STUDI KASUS PADA BMT BINA IHSANUL FIKRI CABANG BUGISAN)
AV  - restricted
ER  -