TY  - THES
N1  - SUNARYATI S.E., M.Si.
ID  - digilib26405
UR  - https://digilib.uin-suka.ac.id/id/eprint/26405/
A1  - SIDIK, NIM. 13390089
Y1  - 2017/05/30/
N2  - This purpose of this research is to examine murabahah financing customer?s decision behavior with attitude variable as mediating variable. This research used Structural Equation Modeling (SEM) analysis method based on Partial Least Square (PLS) which is used for limited theoretical development, underdeveloped hypotheses and small sample number, as many as 38 murabahah financing customers of Bank Syariah Mandiri. The results of this research indicate that socialization agents have an effect on price consciousness and brand consciousness, price consciousness and brand consciousness influence attitude, attitude influence customer's decision, price consciousness and brand consciousness do not have direct influence to customer?s decision, while attitude variable as mediating variable in this research proved to have a mediation effect.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Socialization Agents
KW  -  Price Consciousness
KW  -  Brand Counsciousness
KW  -  Attitude
KW  -  Customer Behavior
KW  -  Customer Decision
KW  -  Murabahah Financing
KW  -  Sharia Banking
M1  - skripsi
TI  - PENGARUH SOCIALIZATION AGENTS, PRICE CONSCIOUSNESS, BRAND CONSCIOUSNESS, DAN ATTITUDE TERHADAP KEPUTUSAN NASABAH MENGAMBIL PEMBIAYAAN MURABAHAH (STUDI KASUS: BANK SYARIAH MANDIRI KANTOR CABANG AMBARUKMO)
AV  - restricted
ER  -