%0 Thesis
%9 Skripsi
%A M TSANIAL AIF, NIM. 12730022
%B FAKULTAS ILMU SOSIAL DAN HUMANIORA
%D 2017
%F digilib:26425
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Promotion, Event, Brand Awareness
%T AKTIVITAS PROMOSI MELALUI EVENT (STUDI DESKRIPTIF KUALITATIF PENINGKATAN BRAND AWARENESS ARSENAL INDONESIA SUPORTER REGIONAL JOGJA)
%U https://digilib.uin-suka.ac.id/id/eprint/26425/
%X Promotion is one of marketing tools. There are many different types of media that can be used in promotion, one of them is event. Promotion can be used to introduce some products to the audience and also to increase brand awareness, and one of the effective promotion tools is event. In this reserach, researcher tried to analyzes the promotion through events in increasing the brand awareness in Yogyakarta Regional Supporter of Arsenal Indonesia. This research uses qualitative descriptive methods. The data was collected using interview, observation, and documentation. To check the validity of the data, the researcher uses triangulation of sources. The results of this research showed that the promotion through events can increase the brand awareness. Promotions that are used in Yogyakarta Regional Supporter of Arsenal Indonesia are advertising, sales promotion, public relations, personal selling, and direct marketing. Some events held by Yogyakarta Regional Supporter of Arsenal Indonesia can increase their brand awareness. That events are Screening Arsenal’s match, futsal, football, and blood donors. So promotion through event carried out by Yogyakarta Regional Supporter of Arsenal Indonesia can increase brand awareness of their community.
%Z Dra. Marfuah Sri Sanityastuti, M.Si