%A NIM. 13820096 DEWI RATNASARI
%O Dian Nuriyah Solissa, S.H.I., M.Si
%T ANALISIS PENGARUH PEMBIAYAAN MURABAHAH, PENDAMPINGAN,
DAN STRATEGI PEMASARAN UMKM TERHADAP PERKEMBANGAN
USAHA MIKRO KECIL MENENGAH (UMKM) BMT KUBE SEJAHTERA
UNIT 020 TLOGOADI SLEMAN YOGYAKARTA
%X This study aims to analyze the effect of murabahah financing, mentoring, and
marketing strategy of SMEs on the development of Micro Small Medium Enterprises
(MSMEs) BMT Kube Sejahtera unit 020 Tlogoadi. Population used in this research
is all members of BMT Kube Sejahtera unit 020 Tlogoadi who using murabahah
financing. In determining the sample used purposive sampling method. The type of
research used is mixed method (mix methode) with model or design sequential
explanatory (sequence of proof) so that data obtained through questionnaire and
interview. Data management method used by researchers is multiple regression
analysis.
The results of this study indicate simultaneously or together murabahah
financing variables, mentoring, and marketing strategy have a significant effect on
the development of MSMEs. Partially murabahah financing variables have positive
but not significant effect on the development of MSMEs because the existing
financing is not managed effectively and efficiently. Mentoring variables also have a
positive but not significant effect on the development of MSMEs because the
assistance is very minimal to only a few BMT members only. Marketing strategy has
a positive and significant impact on the development of MSMEs.
%K Murabahah Financing, Mentoring, and Marketing Strategy, the
Development of Micro Small Medium Enterprises (MSMEs)
%D 2017
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib27256