relation: https://digilib.uin-suka.ac.id/id/eprint/27614/
title: PENGARUH CUSTOMER RELATIONSHIP MARKETING,  SERVICE QUALITY, DAN PROMOTION TERHADAP  CUSTOMER SATISFACTION  (STUDI BANK SYARIAH MANDIRI KCP KALIURANG)
creator: FIRDA ROSYITA, NIM. 13820225
subject: Ekonomi Syariah
description: This study was to analyze the influence customer relationship marketing,  service quality, and promotion on customer satisfaction. Banking is needed by all  people to perform various transactions with ease both in domestic and overseasbased  customer relationship marketing. In addition, factors that determine  customer satisfaction is service quality and promotion.  This study aims to determine how the influence of customer relationship  marketing, service quality, and promotion on customer satisfaction of Bank  Syariah Mandiri KCP Kaliurang. This research is a field research with data  sources which are obtained directly from customer Bank Syariah Mandiri KCP  Kaliurang as the object of research by using questioners or questions. The sample  are 100 client, which who come directly to the office of Bank Syariah Mandiri  KCP Kaliurang on 23-26 January 2017. The analytical method used is multiple  linear regression analysis used SPSS software to test the research hypothesis.  The results of this study shows that variable customer relationshi  marketing, service qualiy and promotion significantly and positive affect customer  satisfaction. From result of Simultaneous Test (Test F) known value P value equal  to 0,000 <0,05 which means customer relationship marketing, service quality, and  promotion together have significant effect to customer satisfaction at Bank of  Syariah Mandiri KCP Kaliurang. While based on the results of Partial Test (t  test) note that customer relationship marketing, service quality, and promotion  variables partially provide a significant effect on customer satisfaction at Bank  Syariah Mandiri KCP Kaliurang.  Keyword: Customer relationship marketing, service quality, promotion,  customer satisfaction  [INDONESIA]  Penelitian ini untuk menganalisis pengaruh customer relationship  marketing, service quality, dan promotion terhadap customer satisfaction.  Perbankan sangat dibutuhkan oleh semua kalangan masyarakat untuk melakukan  berbagai macam transaksi dengan mudah baik di dalam negeri maupun antar  negara dengan berbasis customer relationship marketing. Selain itu faktor-faktor  yang menentukan customer satisfaction adalah service quality dan promotion.  Tujuan penelitian ini adalah untuk mengetahui bagaimana pengaruh  customer relationship marketing, service quality, dan promotion terhadap  customer satisfaction nasabah Bank Syariah Mandiri KCP Kaliurang. Penelitian  ini merupakan penelitian lapangan dengan sumber data diperoleh langsung dari  nasabah Bank Syariah Mandiri KCP Kaliurang sebagai objek penelitian dengan  menggunakan kuesioner atau pertanyaan. Sampel penelitian ini adalah 100  nasabah yang datang langsung ke kantor Bank Syariah Mandiri KCP Kaliurang  pada tanggal 23-26 Januari 2017. Metode analisis yang digunakan adalah analisis  regresi linear berganda dengan menggunakan software SPSS untuk menguji  hipotesis penelitian.  Hasil penelitian ini menunjukan bahwa variabel customer relationship  marketing, service quality, dan promotion berpengaruh signifikan dan positif  terhadap customer satisfaction. Dari hasil Uji Simultan (Uji F) diketahui nilai P  value sebesar 0,000 < 0,05 yang artinya customer relationship marketing, service  quality, dan promotion secara bersama-sama berpengaruh signifikan terhadap  customer satisfaction pada Bank Syariah Mandiri KCP Kaliurang. Sedangkan  berdasarkan hasil Uji secara Parsial (Uji t) diketahui bahwa variabel customer  relationship marketing, service quality, dan promotion secara parsial memberikan  pengaruh yang signifikan terhadap customer satisfaction pada Bank Syariah  Mandiri KCP Kaliurang.  Kunci: Customer relationship marketing, service quality, promotion, customer  satisfaction
date: 2017-04-25
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/27614/1/13820225_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/27614/2/13820225_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   FIRDA ROSYITA, NIM. 13820225  (2017) PENGARUH CUSTOMER RELATIONSHIP MARKETING, SERVICE QUALITY, DAN PROMOTION TERHADAP CUSTOMER SATISFACTION (STUDI BANK SYARIAH MANDIRI KCP KALIURANG).  Skripsi thesis, UIN Sunan Kalijaga.