%A NIM. 11710045 ENDAHFEBRIANINGSIH
%O Sara Palila, S.Psi., Psi., M.A
%T KEPRIBADIAN IHSAN DAN PERILAKU KONSUMTIF
%X The aimed of this study was to find out the relationship between ihsan personality with the consumer behavior in students. This study was conducted on 80 students of Islamic Finance (KUI) Islamic State University of Sunan Kalijaga Yogyakarta.The hypothesis of this research is that there is a negative relationship between ihsan personality with the consumer behavior, the better ihsan personality, make lower the consumer behavior. Data collection techniques while using ihsan personality scale and scale of consumer behavior. The sampling technique used was accidental sampling. Data analysis was performed with non-parametric statistical techniques Spearman’s Rank Correlation, the result showed r value of -0,120 with significant value of 0, 290 or p0.05, it means there is no relationship between ihsan personality with the consumer behavior.
%K ihsan personality, consumer behavior
%D 2017
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib27796