TY - THES N1 - Dr. H. M. Kholili, M.Si ID - digilib27995 UR - https://digilib.uin-suka.ac.id/id/eprint/27995/ A1 - LINDA SARIFATUN, NIM. 13210026 Y1 - 2017/08/08/ N2 - Television industry is a creative domain industry, the program compettion made industrial of television compete to broadcast some qualities program from many tv stasion. So to raise the popularity and to anterest viewers the rating share data had to be made. One of SCTV?s show had broad named INBOX. In this scription the writer?s desire to make this reseach, the writer take a focus on producer?s strategy through reviewving creative strategy and program producer?s role according to Petter Pringle on Morrisan. The reseach method used is qualify description. After step by step taken based on reseach result that the strategy which used by producer and production tim to increas rating share is effective, this can be seen by the increas of rating share data of the program INBOX special Ramadhan and the comes up of creative ide who?d following today trand in every production. PB - UIN SUNAN KALIJAGA YOGYAKARTA KW - Television KW - Strategy Producer KW - Rating Share M1 - skripsi TI - STRATEGI PRODUSER PROGRAM INBOX DI SCTV DALAM MENINGKATKAN RATING AV - restricted EP - 137 ER -