TY  - THES
N1  - Fajar Iqbal, M.Si.
ID  - digilib28496
UR  - https://digilib.uin-suka.ac.id/id/eprint/28496/
A1  - Nur Huda Waskitha Yoga, NIM. 09730054
Y1  - 2017/08/14/
N2  - The high dropout rate in Indonesia has led to awareness of a number of
parties to help school-aged children get better access to education. One of the nongovernmental
institutions focused on education is Hoshizora Foundation. Through
the Kakak Bintang program, Hoshizora Foundation seeks to help provide
scholarships to Adik Bintang or younger siblings, as well as providing regular
assistance and motivation to support their learning spirit.
This research tries to see how communication strategy run by Hoshizora
Foundation in Kakak Bintang program. Data were collected through interviews,
direct field observations, document studies and literature review. The researcher
uses the communication strategy approach formulated by Arifin with research
analysis unit in the form of audience selection, message compilation, message
delivery method, media usage and communicator selection.
Based on the results of research, the city of Jakarta serve as the main target
area in the program Kakak Bintang. The group of people who made the object is a
person who already has income financially. The message Hoshizora composed of
focus contains educational themes. The existence of media has an important role
for Hoshizora. Printed media products and online media are regularly organized
and regular updates. The method of delivery of messages used is repetion and
packaged in informative, educative and persuasive. Hoshizora seeks to maintain
and improve their branding in the public eye as a professional institution, not
because of personal success in it. Thus, it is expected that everyone in Hoshizora
can become a communicator of the Hoshizora program, especially the Bintang
Kakak program.
Keywords: Communication Strategy, Foundation Program
PB  - UIN Sunan Kalijaga
KW  - Communication Strategy
KW  -  Foundation Program
M1  - skripsi
TI  - STRATEGI KOMUNIKASI HOSHIZORA FOUNDATION DALAM
PROGRAM KAKAK BINTANG
AV  - restricted
EP  - 107
ER  -