TY  - THES
N1  - Fajar Iqbal, M. Si
ID  - digilib28497
UR  - https://digilib.uin-suka.ac.id/id/eprint/28497/
A1  - Jundan, NIM. 09730062
Y1  - 2017/08/14/
N2  - The field of communication have been broadly expanded in recent years. Not
only printed and electronic media, but we can use online media to express and
communicate to other people. The development of technology nowadays forces
everyone to turn into new media, including hospitality industry which market their
products in the form of room. To fill that need, hotels have started to adopt and
own website to help them advertise their products and services.
Hotel Tentrem, as one of the latest hotel constructed in Daerah Istimewa
Yogyakarta, adheres to the new media practice. Not onyl in the form of owning
website, Hotel Tentrem also use Traveloka.com for that purpose. Traveloka.com
is a website that facilitate hotels to show and sell their rooms. Even beyond
promoting hotel rooms, Traveloka.com also showcases the reviews from users
who booked and used the service of the hotels listed on their website.
This study explained how the brand image a hotel formed in the new media.
The image of Hotel Tentrem was studied through the guest reviews on its
Traveloka.com?s account. Those guest reviews from people who stayed at Hotel
Tentrem Yogyakarta were analyzed using Robert N. Entman?s framing analysis
model to explain how a hotel?s brand image developed.
Keywords: Image, Hotel Tentrem Yogyakarta, Traveloka.com, Robert N. Entman,
framing analysis
PB  - UIN Sunan Kalijaga
KW  - Image
KW  -  Hotel Tentrem Yogyakarta
KW  -  Traveloka.com
KW  -  Robert N. Entman
KW  - 
framing analysis
M1  - skripsi
TI  - CITRA HOTEL DALAM NEW MEDIA
(Analisis Framing Guest Review Traveloka.com
Pada Fasilitas dan Pelayanan Hotel Tentrem Yogyakarta)
AV  - restricted
EP  - 117
ER  -