%0 Thesis
%9 Skripsi
%A TRI SUTRISNO, NIM : 10730025
%B Fakultas Ilmu Sosial dan Humaniora
%D 2017
%F digilib:28503
%I UIN Sunan Kalijaga
%K strategy, marketing communication, brand awareness
%P 109
%T STRATEGI KOMUNIKASI PEMASARAN PADA BRAND AWARENESS  (Studi Deskriptif Kualitatif pada Distro Sunderlike)
%U https://digilib.uin-suka.ac.id/id/eprint/28503/
%X Along with developments in the fashion world especially in Yogyakarta,  now it has found many clothing industries or better known as distro (distribution  outlet). Alots of distro make the clothing competition is getting tighter and  demands every distro should show their strenght in exploiting the existing  opportunity especialy in building brand awareness. Because it can not be denied  in any competition there must be a threat of any distro in Yogyakarta including  distro Sunderlike threat, because each distro must have weakness in building  brand awareness and face the clothing industry competition that very tighter. The  purpose of this research is to know how marketing communication strategy distro  Sunderlike on brand awareness. The method to be used in this study is qualitative  method. While the type of this research using descriptive research. Sources of data  on this study are divided into primary and secondary data, where primary data  obtained from in-depth interview (depth interview) on informants and secondary  data obtained from the documentation of the company.  Keywords : strategy, marketing communication, brand awareness
%Z Rika Lusri Virga, S.IP, MA