%0 Thesis
%9 Skripsi
%A ISMANTO, NIM. 10730038
%B Fakultas Ilmu Sosial dan Humaniora
%D 2017
%F digilib:28506
%I UIN Sunan Kalijaga
%K Marketing Communication, Strategy, Promotional Mix,  Maximono, Online Media
%P 155
%T STRATEGI KOMUNIKASI PEMASARAN DALAM MEMPROMOSIKAN  PRODUK MELALUI MEDIA ONLINE  (Studi Deskriptif Kuailitatif pada Distro Anime Maximono Yogyakarta)
%U https://digilib.uin-suka.ac.id/id/eprint/28506/
%X The number of anime enthusiasts in Yogyakarta became the reason for  the establishment of Maximono. Maximono is one of the anime distro in  Yogyakarta that produces everything related to anime. Marketing communication  is an effort to communicate the product to the consumer so that the product is  known by the customer so as to create an interest to buy the product. In marketing  the product, a strategy is needed to develop a plan and management to create a  goal to achieve. In marketing the product, then needed a strategy called promotion  mix.  The purpose of this research is to know the promotion mix conducted by  Maximono. The focus of this research is how Maximono strategy in doing  marketing communication using online media. The research method used is  qualitative descriptive method. Maximono uses promotion mix in his product  marketing strategy through sales promotion, personal sales, direct marketing,  advertising and internet marketing. The results of this study is Maximono more  use of online media in marketing their products.  Keywords: Marketing Communication, Strategy, Promotional Mix,  Maximono, Online Media
%Z Rika Lusri Virga S.Ip, MA