relation: https://digilib.uin-suka.ac.id/id/eprint/28508/
title: STRATEGI PESAN EFEKTIF DALAM IKLAN MEDIA SOSIAL  (Studi Deskriptif Kualitatif Instagram @steakaddict Dalam Menarik  Konsumen)
creator: Bayu Rahmadani, NIM : 10730046
subject: Ilmu Komunikasi
description: An effective message strategy is a message in a promotion that can convey  promotional purposes. The more competitive the business environment requires  the company to determine its marketing communications strategy. The selection of  promotional media becomes an important part. The popular social media used  today as a marketing medium is instagram. The problem formulation in this  research is an effective messaging strategy in social media advertising,  descriptive qualitative @ insteakaddict instagram account.  This research uses qualitative descriptive method with qualitative data  analysis technique. Data collection techniques through interviews, observation  and documentation. Using purposive sampling technique with resource person of  Steak Addict business owner. Based on research conducted, although almost all  dimensions of effective messaging strategy has been in good use. Researchers find  some things to be more leverage by @ steakaddict to be an effective messaging  strategy. One is a message that can increase trust. To be able to form a customer  to be loyal to the product is a strong sense of trust. This can be realized by  showing more evidence of promos on offer.  Keywords: effective messaging strategy, social media, instagram,  @steakaddict
date: 2017-08-21
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/28508/1/10730046_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/28508/2/10730046_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   Bayu Rahmadani, NIM : 10730046  (2017) STRATEGI PESAN EFEKTIF DALAM IKLAN MEDIA SOSIAL (Studi Deskriptif Kualitatif Instagram @steakaddict Dalam Menarik Konsumen).  Skripsi thesis, UIN Sunan Kalijaga.