%A NIM: 10730070 Moh. Ali Ma’ruf
%O M. Mahfud, S.Sos.I, M.Si
%T ANALISA PENGGUNAAN INSTAGRAM SEBAGAI MEDIA
INFORMASI KABUPATEN NGANJUK
(Studi Deskriptif Kualitatif pada founder dan followers
@nganjukkotabayu)
%X Nganjuk is a small district in East Java that has good tourism potential and
natural wealth, but the lack of local government attention makes this potential being
untouched. The government has no focus and serious intention in developing good
information media for this city. The government has no official social media that can be
used to inform their cultural agenda or tourism info. Then came the idea "Nganjuk Kota
Bayu" as an independent community that moves in social media to provide every
information about Nganjuk activities.
The method used in this study is qualitative descriptive method with data
collection technique done by interview, observation, and literature study. The purpose
of this research is to know the usage of instagram @nganjukkotabayu as information
media of Nganjuk Regency.
This study resulted in a communication strategy performed by instagram
@nganjukkotabayu account through 11 stages: choosing communicator, setting target
and analyzing audience needs, preparing messages, choosing media and communication
channels, media production, preliminary communication materials, dissemination of
communication media, Analyze the effects of communication, mobilize influential
groups, establish budget plans, evaluate and audit communications. The researcher
found that the main strategy of Nganjuk Kota Bayu is to find the best photographs of all
contributor submissions and give them an interesting caption so that the content and
messages delivered by Nganjuk Kota Bayu become informative, persuasive and
educative. Nganjuk Kota Bayu also uses a full of encouragement message (motivational
appeal) and a message full of joke (humorous appeal), so that all information from
Nganjuk Kota Bayu can be well and interesting delivered.
Keywords: communication strategy, city branding, Instagram, Nganjuk
%K communication strategy, city branding, Instagram, Nganjuk
%D 2017
%I UIN Sunan Kalijaga
%L digilib28509