%A NIM 10730075 Deri Ardian Prabowo
%O Dr. Yani Tri Wijayanti, S.Sos., M.Si.
%T PEMASARAN DAN PROMOSI DALAM MENGEMBANGKAN
DESA WISATA JAGALAN
(Studi Deskriptif Kualitatif pada Karang Taruna Desa Jagalan Kotagede
Yogyakarta)
%X Deri Ardian Prabowo (2017). “Marketing and Promotion in Developing Tourist
of Village Jagalan Kotagede Yogyakarta (Descriptive Qualitative Study on Youth of
Village Jagalan Kotagede Yogyakarta).” Facuty of Social Science and Humanities
Negeri Sunan Kalijaga University Yogyakarta.
The purpose of this studi is describe marketing and promotion in Developing
Tourist of Village Jagalan Kotagede Yogyakarta.
Research method used is qualitative. The subject of this study is youth of youth
who can provide information about marketing and promotion. Data collection
methods include observation, interviews, documentation.
The results of this study that marketing and promotion is youth of Village
Jagalan Kotagede Yogyakarta in choosing a place or location is very strategic to
reach by transportation, close to governmental institution with interaction system
directky and supported with adequate facilities and satisfactory service. In general
marketing of youth Taruna Desa Jagalan Yogyakarta known there are four policies
namerly is Product, Price, Place, dan Promotion.
Keywords: marketing communication strategy, tourist village, youth coral.
%K marketing communication strategy, tourist village, youth coral.
%D 2017
%I UIN Sunan Kalijaga
%L digilib28510