?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.au=Muhammad+Usthadz%2C+NIM.+10730109&rft.aulast=Muhammad+Usthadz&rft.aufirst=NIM.+10730109&rft.degree=Skripsi&rft.date=18+August+2017&rft.title=WORD+OF+MOUTH+DALAM+MEMBENTUK+BRAND+AWARENESS+(Studi+Deskriptif+Kualitatif+Pada+Pelanggan+Sate+Klathak+Pak+Pong+Bantul)&rft.inst=UIN+Sunan+Kalijaga&rft.tpages=108