<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "STRATEGI KOMUNIKASI PEMASARAN JAMEELA SHEESHA\r\nDALAM MEMPERTAHANKAN BISNIS DI YOGYAKARTA\r\n(Studi Deskriptif Kualitatif pada Pengelola Jameela Sheesha)"^^ . "If we visit some cafes in Yogyakarta, there we will find shisha. In a short\r\ntime many cafes have came up by introducing the uniqueness and excellence of\r\neach. The emergence of a more modern variation of cigarettes of shisha also\r\nmakes the shisha’s manager think again for loyal shisha lovers to survive.\r\nTherefore, the owner of the shisha business especially Jameela Sheesha must be\r\nable to maintain the business continuity as well as develop with the vision,\r\nmission and goals. Because of that we need to implement an effective marketing\r\ncommunication strategy to create awareness and customer interest to the product\r\nconcerned.\r\nSo the formulation of the problem how Jameela Sheesha marketing\r\ncommunication strategy to keep business in Yogyakarta?. This research aims to\r\nknows Jameela Sheesha marketing communication strategy to keep business in\r\nYogyakarta. The type of research used here is qualitative description research\r\nmethod. Techniques of collecting data using interviews, observation, and\r\ndocumentation. Test data validity is use the triangulation of data source. Data\r\nwere analyzed using Miles and Huberman model with data collection, data\r\nreduction, data presentation, and conclusion.\r\nThis research describes the marketing strategy undertaken by Jameela\r\nSheesha owner assisted by Marketing Division covering Product, Price, Place,\r\nand Promotion.\r\nThe results show that Jameela Sheesha uses an integrated marketing\r\ncommunication tool, that is advertising, sales promotion, public relations,\r\npersonal selling, direct marketing and Word Of Mouth. The marketing\r\ncommunication tools used to increase the number of consumers who are not\r\nalways increasing.\r\nKeywords: Strategy, Marketing communication, Business, Shisha"^^ . "2017-08-18" . . . . "UIN Sunan Kalijaga"^^ . . . "Fakultas Ilmu Sosial dan Humaniora, UIN Sunan Kalijaga"^^ . . . . . . . . . "NIM. 10730112"^^ . "Arifin"^^ . "NIM. 10730112 Arifin"^^ . . . . . . "STRATEGI KOMUNIKASI PEMASARAN JAMEELA SHEESHA\r\nDALAM MEMPERTAHANKAN BISNIS DI YOGYAKARTA\r\n(Studi Deskriptif Kualitatif pada Pengelola Jameela Sheesha) (Text)"^^ . . . . . "10730112_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf"^^ . . . "STRATEGI KOMUNIKASI PEMASARAN JAMEELA SHEESHA\r\nDALAM MEMPERTAHANKAN BISNIS DI YOGYAKARTA\r\n(Studi Deskriptif Kualitatif pada Pengelola Jameela Sheesha) (Text)"^^ . . . . . "STRATEGI KOMUNIKASI PEMASARAN JAMEELA SHEESHA\r\nDALAM MEMPERTAHANKAN BISNIS DI YOGYAKARTA\r\n(Studi Deskriptif Kualitatif pada Pengelola Jameela Sheesha) (Other)"^^ . . . . . . "STRATEGI KOMUNIKASI PEMASARAN JAMEELA SHEESHA\r\nDALAM MEMPERTAHANKAN BISNIS DI YOGYAKARTA\r\n(Studi Deskriptif Kualitatif pada Pengelola Jameela Sheesha) (Other)"^^ . . . . . . "STRATEGI KOMUNIKASI PEMASARAN JAMEELA SHEESHA\r\nDALAM MEMPERTAHANKAN BISNIS DI YOGYAKARTA\r\n(Studi Deskriptif Kualitatif pada Pengelola Jameela Sheesha) (Other)"^^ . . . . . . "STRATEGI KOMUNIKASI PEMASARAN JAMEELA SHEESHA\r\nDALAM MEMPERTAHANKAN BISNIS DI YOGYAKARTA\r\n(Studi Deskriptif Kualitatif pada Pengelola Jameela Sheesha) (Other)"^^ . . . . . . "STRATEGI KOMUNIKASI PEMASARAN JAMEELA SHEESHA\r\nDALAM MEMPERTAHANKAN BISNIS DI YOGYAKARTA\r\n(Studi Deskriptif Kualitatif pada Pengelola Jameela Sheesha) (Other)"^^ . . . . . . "STRATEGI KOMUNIKASI PEMASARAN JAMEELA SHEESHA\r\nDALAM MEMPERTAHANKAN BISNIS DI YOGYAKARTA\r\n(Studi Deskriptif Kualitatif pada Pengelola Jameela Sheesha) (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "STRATEGI KOMUNIKASI PEMASARAN JAMEELA SHEESHA\r\nDALAM MEMPERTAHANKAN BISNIS DI YOGYAKARTA\r\n(Studi Deskriptif Kualitatif pada Pengelola Jameela Sheesha) (Other)"^^ . . . . . . "preview.jpg"^^ . . . "STRATEGI KOMUNIKASI PEMASARAN JAMEELA SHEESHA\r\nDALAM MEMPERTAHANKAN BISNIS DI YOGYAKARTA\r\n(Studi Deskriptif Kualitatif pada Pengelola Jameela Sheesha) (Other)"^^ . . . . . . "medium.jpg"^^ . . . "STRATEGI KOMUNIKASI PEMASARAN JAMEELA SHEESHA\r\nDALAM MEMPERTAHANKAN BISNIS DI YOGYAKARTA\r\n(Studi Deskriptif Kualitatif pada Pengelola Jameela Sheesha) (Other)"^^ . . . . . . "small.jpg"^^ . . "HTML Summary of #28514 \n\nSTRATEGI KOMUNIKASI PEMASARAN JAMEELA SHEESHA \nDALAM MEMPERTAHANKAN BISNIS DI YOGYAKARTA \n(Studi Deskriptif Kualitatif pada Pengelola Jameela Sheesha)\n\n" . "text/html" . . . "Ilmu Komunikasi"@en . .