TY  - THES
N1  - Drs. Siantari Rihartono, M. Si
ID  - digilib28518
UR  - https://digilib.uin-suka.ac.id/id/eprint/28518/
A1  - Umatul Khoiroh, NIM. 11730141
Y1  - 2017/08/10/
N2  - Instagram?s presence in modern society, renders new habit of sharing
photo in social media platform easily. The capability of Instagram above is
certainly become an answer for among circle who have a narcissistic action in
social media. Consumption of Instagram is increasing in modern society,
inevitably caused by feature of Instagram that enabling persons to take a picture,
apply digital filters and share picture to another social media platform. The
excellence of Instagram to display visual advance, causing this social media is not
only as a medium for sharing information but also symbolically as a
communication medium that directs its user to create lifestyle as user desired.
Therefore this case triggers a phenomenon of user come to see classy places and
another popular spot then make a sharing picture activity on Instagram is
increasing.
This research aims to describe of how to use digital features on Instagram
as symbolic interaction media in creating lifestyle for consumer who visit Secret
Garden Coffee & Chocolate in Yogyakarta. This research uses qualitative
descriptive approach by collecting data on several techniques such as deep
interview, observation and documentation. This research uses theory entitled
Symbolic Interaction by George Herbert Mead.
Result from this research displays that Instagram social media, has been
used as a symbolic interaction media in creating its user?s lifestyle by uploading
photo and geotagging on its features in Instagram platform. By uploading picture
and insert a caption on it, and apply location where user take picture, these actions
are used as symbolic of communication media to show desirable lifestyle as they
want to be seen. To achieve goals of desirable lifestyle which has been created on
each user, user does not upload picture on all events to Instagram, but only upload
certain desirable places that they want to share, for instance popular places, and
another classy that has good reputation on society.
Keyword: Instagram, Symbolic Interaction, Lifestyle, Communication Media
PB  - UIN Sunan Kalijaga
KW  - Instagram
KW  -  Symbolic Interaction
KW  -  Lifestyle
KW  -  Communication Media
M1  - skripsi
TI  - INSTAGRAM SEBAGAI MEDIA INTERAKSI SIMBOLIK DALAM
MENCIPTAKAN GAYA HIDUP
(Studi Deskriptif Kualitatif Penggunaan Fitur pada Konsumen Secret
Garden Coffee & Chocolate Yogyakarta)
AV  - restricted
EP  - 194
ER  -