@phdthesis{digilib28521, month = {April}, title = {INSTAGRAM SEBAGAI ALAT PRESENTASI DIRI MAHASISWA (Studi Deskriptif Kualitatif Penggunaan Filter Foto dalam Instagram pada Mahasiswa Program Studi Ilmu Komunikasi Angkatan 2014 Universitas Islam Negeri Sunan Kalijaga Yogyakarta)}, school = {UIN Sunan Kalijaga}, author = {NIM. 12730034 Meidiana Catur Astiani}, year = {2017}, note = {Rama Kertamukti, M.Sn}, keywords = {Self-presentation, Instagram, Photo Filter}, url = {https://digilib.uin-suka.ac.id/id/eprint/28521/}, abstract = {Instagram is one of new media which can be used for student selfpresentation. Presentations made by the students themselves in the form of photos uploaded on instagram using various filters to portray themselves as desired in public. This research used descriptive qualitative method. The data were collected using observation, in-depth interview, and documentation. To check the validity of data, the researcher used triangulation. Research data obtained through instagram account and interview with informants who is 2014 class of communication student in UIN Sunan Kalijaga Yogyakarta. The results of this study, researcher concluded that the filter photos in instagam can be used as a student presentation tool. Filters are used vary according the photos to be uploaded to communicate itself visually in instagram. The use of filters is intended the photo uploaded photos look nice and attractive, surely expected the management of each individual impression fulfilled. Keywords: Self-presentation, Instagram, Photo Filter} }