@phdthesis{digilib28534,
           month = {August},
           title = {STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN
PENJUALAN
(Studi Deskriptif Kualitatif Akivitas Promosi Pada Akun Instagram @kedai\_digital)},
          school = {UIN Sunan Kalijaga},
          author = {NIM. 13730036 PUJI RISMAYANTI},
            year = {2017},
            note = {Drs. Siantari Rihartono, M.Si},
        keywords = {Strategy Of Marketing Communication, Promotion Activity,
social media, Instagram, Kedai Digital.},
             url = {https://digilib.uin-suka.ac.id/id/eprint/28534/},
        abstract = {The more competitive the company competition in the field of
merchandise also trigger the competition in offering its products to increase sales
through social media, especially Instagram. Kedai Digital is a merchandise
company that uses Marketing Communication Strategy through Promotion
activity on Instagram account.
This research uses qualitative method. The purpose of this study to find
out how marketing communication strategy conducted by Kedai Digital in
increasing sales through promotional activities on Kedai Digital Instagram
account.
In marketing communication strategy undertaken by Kedai Digital past
the stages of marketing communication strategy that is, determine the purpose of
marketing communications, determine segmentation and targetting, determine the
differentiation and positioning.
Promotional activities on digital store Instagram accounts use a variety
of Instagram features of Upload Photos (Photo Upload), Title Photos (Captions),
Tagar or Hashtag, Mentions, and Comments (Comment).
Promotional activities undertaken include the provision of coupons, discounts,
samples and contests. In increasing sales Kedai Digital also pay attention to other
important aspects such as product, quality, selling price and distribution channel.
Keyword : Strategy Of Marketing Communication, Promotion Activity,
social media, Instagram, Kedai Digital.}
}