@phdthesis{digilib28537,
           month = {August},
           title = {EFEKTIVITAS BEAUTY VLOGGER DALAM MENINGKATKAN
MINAT BELI PRODUK KECANTIKAN
(Survey pada pengunjung dalam Video Youtube Wardah One Brand Makeup
Tutorial Akun Abel Cantika )},
          school = {UIN Sunan Kalijaga},
          author = {NIM. 13730103 Nur Rafika Tien Najihan},
            year = {2017},
            note = {Drs. Bono Setyo, M.si},
        keywords = {Beauty Vlogger, Interest of Buying, Consumer, Wardah},
             url = {https://digilib.uin-suka.ac.id/id/eprint/28537/},
        abstract = {Media has an important role in disseminating all information. As time goes
by, the media evolved into many types. One of the fastest growing media is online
media. In online media, there are many types of media used in disseminating
information. Moreover, with online media, everyone can use it. Ease gained and
the speed gained in the dissemination of information in online media become the
reasons some companies began to have an online media to be their platforms to
promote their products. The dissemination of information through online media
also varied. One is a video blog or often called a vlog. In its development, vlog
has a lot of devotees and also evolved into various types. There is a vlog
containing comedy, vlog about trips and vlog about beauty called beauty vlog.
Beauty vlog according to the above explanation means a video blog that
talks about beauty. The person who created the beauty vlog is called beauty
vlogger. There is also a video that they make is a makeup tutorial by showing the
various products they use while giving reviews of the products they wear.
Therefore, many makeup manufacturers are beginning to explore their product
information through the beauty vlogger, one of them Wardah products with
beauty vlogger Abel Cantika. Endorser indicator which in this research is Beauty
Vlogger and the Factors of influencing consumer buying interest will be unit
analysis to know effectiveness of beauty vlogger to consumer buying interest.
This research will use explanative quantitative writing techniques with primary
and secondary data sources.
Keywords: Beauty Vlogger, Interest of Buying, Consumer, Wardah}
}