eprintid: 28539
rev_number: 10
eprint_status: archive
userid: 6
dir: disk0/00/02/85/39
datestamp: 2017-11-28 04:05:53
lastmod: 2017-11-28 04:05:53
status_changed: 2017-11-28 04:05:53
type: thesis
metadata_visibility: show
creators_name: Pika Anik Yunita, NIM. 13730106
title: ANALISIS PERSONAL BRANDING MELALUI IKLAN TELEVISI
(Analisis Isi Personal Branding Harry Tanoesoedibjo dalam Iklan Politik Televisi Versi Mars
Partai Perindo)
ispublished: pub
subjects: I
divisions: jur_ikom
full_text_status: restricted
keywords: advertisement, television Harry Tanoesoedibjo, Perindo Mars,
Perindo political party, Personal Branding. TVC
note: Rika Lusri Virga S. IP,. M.A
abstract: The title of this study is "Analysis of Personal Branding Through
Television Advertising (Content Analysis of Harry Tanoesoedibjo’s Personal
Branding in Political Television Advertising Mars of Perindo political party)".
This study choose the second version of Perindo mars advertisement because this
advertisement was be a buzz in the society. This study aims to determine personal
branding conducted by Harry Tanoesoedibjo in the advertisement. Methode ini
this study is content analysis with quantitative decriptive. This study uses
Montoya’s personal branding theory which has been divided into 8 concepts.
datas from this study were obtained through coding sheet and filled by 3 coders
including researchers.
This study yields the finding that Harry Tanoesoedibjo did build his
personal branding through this advertisement. The results of this study indicate
that Harry Tanoesoedibjo perform the personal branding based on existing
concepts in the Montoya’s personal Branding theory, include the law of
specialization, the law of leadership, the law of personality, the law of
distinctiveness, the law of visibility, the law of unity, the law of persistence, and
the law of goodwill.
Key words: advertisement, television Harry Tanoesoedibjo, Perindo Mars,
Perindo political party, Personal Branding. TVC
date: 2017-08-11
date_type: published
pages: 150
institution: UIN Sunan Kalijaga
department: Fakultas Ilmu Sosial dan Humaniora
thesis_type: skripsi
thesis_name: other
citation:   Pika Anik Yunita, NIM. 13730106  (2017) ANALISIS PERSONAL BRANDING MELALUI IKLAN TELEVISI (Analisis Isi Personal Branding Harry Tanoesoedibjo dalam Iklan Politik Televisi Versi Mars Partai Perindo).  Skripsi thesis, UIN Sunan Kalijaga.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/28539/1/13730106_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/28539/2/13730106_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf