TY  - THES
N1  - M. Mahfud, S.Sos.I, M.Si
ID  - digilib28770
UR  - https://digilib.uin-suka.ac.id/id/eprint/28770/
A1  - Amilia Widaningtias, NIM 13730011
Y1  - 2017/11/06/
N2  - This research shows in what way the strategic communication used by the
Election Commission of Yogyakarta city to elevate the public participation in the
regional election in the year of 2017 in Umbulharjo district. According to the previous
election from 2006 to 2011 in Umbulharjo district of which a high percentage of
abstain, the Election Commision of Yogyakarta city had successfully elevated the
participation percentage in the year of 2017 higher than the expectation in which
previously had a target only at around 67,5 %
This research uses a descriptive qualitative method in collecting the primary
and secondary data in terms of capturing in what way the theory of strategic
communication fits in the field. To collect the field data, this research uses interviews,
observations, documentations, and literature research. The result shows that how the
strategic communication used by the Election Commission of Yogyakarta city had
successfully elevated the participation percentage in the regional election in 2017 to be
70.9 % in general of Yogyakarta city and at 72,5 % in the regional of Umbulharjo
respectively.
Keywords: Strategic Communication, Election Commission, Participation
PB  - UIN Sunan Kalijaga
KW  - Strategic Communication
KW  -  Election Commission
KW  -  Participation
M1  - skripsi
TI  - STRATEGI KOMUNIKASI DALAM USAHA MENINGKATKAN
PARTISIPASI PEMILIH PADA PEMILIHAN WALIKOTA 2017
(Studi Deskriptif Kualitatif Pada KPU Kota Yogyakarta di
Kecamatan Umbulharjo)
AV  - restricted
EP  - 153
ER  -