%0 Thesis
%9 Skripsi
%A ASEP HILMIL IRFAN, NIM. 13150010
%B Fakultas Adab dan Ilmu Budaya
%D 2017
%F digilib:28831
%I UIN Sunan Kalijaga Yogyakarta
%K Slogan, advertisement, associative meaning, print, Samsung  advertisement
%P 79
%T THE ANALYSIS OF ASSOCIATIVE MEANING IN SAMSUNG ADVERTISEMENT SLOGAN
%U https://digilib.uin-suka.ac.id/id/eprint/28831/
%X Samsung is a big company which comes from South Korea and famous in the  world. There are many products which have been made by Samsung, one of them  is in electronics. In media, Samsung promote their product using advertisement. In  Indonesia, there are many Samsung advertisements in English, especially in  slogan. It is difficult to understand the meaning or the message of advertisement  by Indonesian. That is the reason why the researcher interested in observing  Samsung advertisement slogan. This research aims to investigate types of  associative meaning Samsung advertisement slogan based on Leech’s theory of  semantics. This research uses descriptive qualitative method, and collects the data  by library research. The data are obtained from www.samsung.com/id/home/. The  result shows that in Samsung advertisement slogan, there are several types of  associative meaning, they are connotative meaning (11 data), social or stylistic  meaning (1 datum), affective meaning (1 datum), reflected meaning (2 data), and  collocative meaning (0 datum). The advertiser uses connotative words to make  their advertisement more meaningful and sense able. It can be identified that  connotative meaning is the most dominant in Samsung advertisement slogan.
%Z Bambang Hariyanto, S.S., MA