<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "THE ANALYSIS OF ASSOCIATIVE MEANING IN SAMSUNG ADVERTISEMENT SLOGAN"^^ . "Samsung is a big company which comes from South Korea and famous in the\r\nworld. There are many products which have been made by Samsung, one of them\r\nis in electronics. In media, Samsung promote their product using advertisement. In\r\nIndonesia, there are many Samsung advertisements in English, especially in\r\nslogan. It is difficult to understand the meaning or the message of advertisement\r\nby Indonesian. That is the reason why the researcher interested in observing\r\nSamsung advertisement slogan. This research aims to investigate types of\r\nassociative meaning Samsung advertisement slogan based on Leech’s theory of\r\nsemantics. This research uses descriptive qualitative method, and collects the data\r\nby library research. The data are obtained from www.samsung.com/id/home/. The\r\nresult shows that in Samsung advertisement slogan, there are several types of\r\nassociative meaning, they are connotative meaning (11 data), social or stylistic\r\nmeaning (1 datum), affective meaning (1 datum), reflected meaning (2 data), and\r\ncollocative meaning (0 datum). The advertiser uses connotative words to make\r\ntheir advertisement more meaningful and sense able. It can be identified that\r\nconnotative meaning is the most dominant in Samsung advertisement slogan."^^ . "2017-10-30" . . . . "UIN Sunan Kalijaga Yogyakarta"^^ . . . "Fakultas Adab dan Ilmu Budaya, UIN Sunan Kalijaga Yogyakarta"^^ . . . . . . . . . "NIM. 13150010"^^ . "ASEP HILMIL IRFAN"^^ . "NIM. 13150010 ASEP HILMIL IRFAN"^^ . . . . . . "THE ANALYSIS OF ASSOCIATIVE MEANING IN SAMSUNG ADVERTISEMENT SLOGAN (Text)"^^ . . . . . "13150010_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf"^^ . . . "THE ANALYSIS OF ASSOCIATIVE MEANING IN SAMSUNG ADVERTISEMENT SLOGAN (Text)"^^ . . . . . "THE ANALYSIS OF ASSOCIATIVE MEANING IN SAMSUNG ADVERTISEMENT SLOGAN (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "THE ANALYSIS OF ASSOCIATIVE MEANING IN SAMSUNG ADVERTISEMENT SLOGAN (Other)"^^ . . . . . . "preview.jpg"^^ . . . "THE ANALYSIS OF ASSOCIATIVE MEANING IN SAMSUNG ADVERTISEMENT SLOGAN (Other)"^^ . . . . . . "medium.jpg"^^ . . . "THE ANALYSIS OF ASSOCIATIVE MEANING IN SAMSUNG ADVERTISEMENT SLOGAN (Other)"^^ . . . . . . "small.jpg"^^ . . . "THE ANALYSIS OF ASSOCIATIVE MEANING IN SAMSUNG ADVERTISEMENT SLOGAN (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "THE ANALYSIS OF ASSOCIATIVE MEANING IN SAMSUNG ADVERTISEMENT SLOGAN (Other)"^^ . . . . . . "THE ANALYSIS OF ASSOCIATIVE MEANING IN SAMSUNG ADVERTISEMENT SLOGAN (Other)"^^ . . . . . . "THE ANALYSIS OF ASSOCIATIVE MEANING IN SAMSUNG ADVERTISEMENT SLOGAN (Other)"^^ . . . . . . "THE ANALYSIS OF ASSOCIATIVE MEANING IN SAMSUNG ADVERTISEMENT SLOGAN (Other)"^^ . . . . . . "THE ANALYSIS OF ASSOCIATIVE MEANING IN SAMSUNG ADVERTISEMENT SLOGAN (Other)"^^ . . . . . "HTML Summary of #28831 \n\nTHE ANALYSIS OF ASSOCIATIVE MEANING IN SAMSUNG ADVERTISEMENT SLOGAN\n\n" . "text/html" . . . "Sastra Inggris" . .