eprintid: 28831
rev_number: 11
eprint_status: archive
userid: 111
dir: disk0/00/02/88/31
datestamp: 2018-01-03 04:07:10
lastmod: 2018-01-03 04:07:10
status_changed: 2018-01-03 04:07:10
type: thesis
metadata_visibility: show
creators_name: ASEP HILMIL IRFAN, NIM. 13150010
title: THE ANALYSIS OF ASSOCIATIVE MEANING IN SAMSUNG ADVERTISEMENT SLOGAN
ispublished: pub
subjects: sas_ing
divisions: jur_bing
full_text_status: restricted
keywords: Slogan, advertisement, associative meaning, print, Samsung
advertisement
note: Bambang Hariyanto, S.S., MA
abstract: Samsung is a big company which comes from South Korea and famous in the
world. There are many products which have been made by Samsung, one of them
is in electronics. In media, Samsung promote their product using advertisement. In
Indonesia, there are many Samsung advertisements in English, especially in
slogan. It is difficult to understand the meaning or the message of advertisement
by Indonesian. That is the reason why the researcher interested in observing
Samsung advertisement slogan. This research aims to investigate types of
associative meaning Samsung advertisement slogan based on Leech’s theory of
semantics. This research uses descriptive qualitative method, and collects the data
by library research. The data are obtained from www.samsung.com/id/home/. The
result shows that in Samsung advertisement slogan, there are several types of
associative meaning, they are connotative meaning (11 data), social or stylistic
meaning (1 datum), affective meaning (1 datum), reflected meaning (2 data), and
collocative meaning (0 datum). The advertiser uses connotative words to make
their advertisement more meaningful and sense able. It can be identified that
connotative meaning is the most dominant in Samsung advertisement slogan.
date: 2017-10-30
date_type: published
pages: 79
institution: UIN Sunan Kalijaga Yogyakarta
department: Fakultas Adab dan Ilmu Budaya
thesis_type: skripsi
thesis_name: other
citation:   ASEP HILMIL IRFAN, NIM. 13150010  (2017) THE ANALYSIS OF ASSOCIATIVE MEANING IN SAMSUNG ADVERTISEMENT SLOGAN.  Skripsi thesis, UIN Sunan Kalijaga Yogyakarta.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/28831/1/13150010_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/28831/2/13150010_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf