@phdthesis{digilib28834,
           month = {December},
           title = {POLITENESS STRATEGIES USED BY ELLA AND LADY TREMAINE IN
CINDERELLA 2015 MOVIE (A SOCIOPRAGMATIC STUDY)},
          school = {UIN Sunan Kalijaga Yogyakarta},
          author = {NIM. 13150034 YANUAR RAHMAD EKO SETIAWAN},
            year = {2017},
            note = {Dr. Ubaidillah, SS., M.Hum},
        keywords = {politeness strategy, factor, character, analysis.},
             url = {https://digilib.uin-suka.ac.id/id/eprint/28834/},
        abstract = {This research analyzes a movie entitled Cinderella 2015 that is directed by
Kenneth Branagh and released by Walt Disney. In the analysis, the research focuses
on one aspect of language studies related to Brown and Levinson?s theory which is
politeness strategies included in the scope of pragmatic study. The data are selected
with using the theoretical-construct sampling method, as one of purposive sampling
technique which means that only utterance that applies a politeness strategy is taken
for analysis. Characters which are chosen are two characters who become the main
and dominant character in Cinderella 2015 movie. They are Cinderella or Ella (the
girl living without parents except with her stepmother and two stepsisters) and Lady
Tremaine (the stepmother who always treated Ella not like a child but rather like a
servant). From those characters having contrasting background, they are interesting
to be compared and analyzed to identify the differences in the politeness application.
The result of analysis shows that Ella more often applies positive politeness strategy
with total of 47 or 63.51\% from all data, while Lady Tremaine more often uses bald
on record strategy with total of 26 or 41.2\% from all data. Furthermore, this research
analyzes the factors that are involved in the uses of politeness strategy by using the
SPEAKING theory proposed by Dell Hymes and reveals the influential factors that
make those characters apply the politeness strategy. Both of characters mostly pay
attention to P factor to determine the strategies like Ella considering it 50 times and
Lady Tremaine considering it 54 times from all data. It means that the difference in
application of politeness is because of the position often occupied by the characters
realized after observing P factor. The different positions are determined by different
background status of each character}
}