?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.au=MIKHRIANI%2C+.&rft.aulast=MIKHRIANI&rft.aufirst=.&rft.issue=-&rft.volume=-&rft.date=2+January+2013&rft.atitle=BRAND+EXTENSION+AS+BRANDING+STRATEGY+INCREASING+HOSPITAL+REPUTATION&rft.title=Proceeding+of+2013+International+Conference+and+Lecturing+on+Economics(ICLE)+Modern+Economics+for+People+Welfare&rft.pages=167-178&rft.genre=article