<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "BRAND EXTENSION AS BRANDING STRATEGY INCREASING\r\nHOSPITAL REPUTATION"^^ . "The hospital is an organization that has branding strategy with a brand ertension of health seruices, as an effoft\r\nto enhance its reputation in the community. Ihls sludy uses a qualitative multipte case study approach that\r\naims to identw and understand the dynamics of brand extension as a branding strategy ot the three hospitals\r\nthat issued the brand to improve its reputation. Tools fot the data col/ected usmg semr+tructured interuiews,\r\nobservation and document study to explore the branding strategr'es used rn the expansion of the brand. The\r\nstudy involved three pivate hospitals type B in Yogyakarta that has a brand on the market. The resufts of data\r\nanalysis brand extension rb used as a b randing strategy has been able to enhance the reputation of a hospitat\r\nfor the better in sociefy Desprte the ma*eting dMsion is nothing new in the hospitat but the improvement,\r\nexpansion, creation and promotion of the hospital has been canied out. One is a bnnd extension to the\r\nertensions of health seruices are made based on the vision, mission, intemal strengfhs hospfials, and patient\r\nexpectations. Bnnd extension is pelormed also assrst and facilitate the hospitals for heafth care product\r\npromotion sevices, so as to add a positive value for the hospital's reputation.\r\nKelwords: brand extension, branding strategy, reputation"^^ . "2013-01-02" . . "-" . "-" . . "Bank Mandiri and Toyota"^^ . . . "Proceeding of 2013 International Conference and Lecturing on Economics(ICLE) Modern Economics for People Welfare"^^ . . . . . . . . "."^^ . "MIKHRIANI"^^ . ". MIKHRIANI"^^ . . . . . . "BRAND EXTENSION AS BRANDING STRATEGY INCREASING\r\nHOSPITAL REPUTATION (Text)"^^ . . . . . "MIKHRIANI_BRATTD EXTEIISIOIJ AS BRANDING STRATEGY INCREASING.pdf"^^ . . . "BRAND EXTENSION AS BRANDING STRATEGY INCREASING\r\nHOSPITAL REPUTATION (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "BRAND EXTENSION AS BRANDING STRATEGY INCREASING\r\nHOSPITAL REPUTATION (Other)"^^ . . . . . . "preview.jpg"^^ . . . "BRAND EXTENSION AS BRANDING STRATEGY INCREASING\r\nHOSPITAL REPUTATION (Other)"^^ . . . . . . "medium.jpg"^^ . . . "BRAND EXTENSION AS BRANDING STRATEGY INCREASING\r\nHOSPITAL REPUTATION (Other)"^^ . . . . . . "small.jpg"^^ . . "HTML Summary of #29890 \n\nBRAND EXTENSION AS BRANDING STRATEGY INCREASING \nHOSPITAL REPUTATION\n\n" . "text/html" . . . "Manajemen" . .