%A NIM.  14820045 FARAH SAUFIKA PRAMUDITA
%O Dr. Misnen Ardiansyah, S.E., M.Si.,
%T THE EFFICIENCY OF ISLAMIC BANKS IN INDONESIA
SINCE 2012 TO 2016 AND INFLUENCE TO ITS MARKET SHARE
USING PRICE AND PROMOTION AS MODERATING VARIABLES
%X The purpose of this research is to determine the relationship between efficiency
and market share, with price and promotion, as parts of marketing strategy by Philip
Kotler, being its moderating variables. The method in this research is quantitative
research using DEA (Data Envelopment Analysis) and regression analysis. The
sample contains of twelve Sharia Commercial Banks which own a legal business
permit in the observed years and have a complete required data of input and output
variables. The finding suggests that, in year of 2012 to 2016, the efficiency of Islamic
banks have a positive statistically significant relationship toward market share. It also
results that both price and promotion variables support to be quasi moderator and
showing output of statistically significant relationship toward market share.
According to the finding, it can be concluded that Islamic banks can improve their
market share by increasing their efficiency, price, and promotion simultaneously, but
that is not the only element. There are many other considerations to increase the
market share of Islamic banks in Indonesia.
%K Islamic banking, Data Envelopment Analysis, DEA, Efficiency, Market
Share, Regression, Price, Promotion, Moderator Variable.
%D 2018
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib30101