@phdthesis{digilib30261,
           month = {January},
           title = {STRATEGI DIFERENSIASI PADA PERUSAHAAN JASA
PENGIRIMAN BARANG
(Studi Deskriptif pada J\&T Express Yogyakarta)},
          school = {UIN SUNAN KALIJAGA},
          author = {NIM. 10730097 Arga Aji Saputra},
            year = {2018},
            note = {Dra. Marfuah Sri Sanityastuti, M. Si.},
        keywords = {differentiation strategy, courier delivery service business, J\&T
Express},
             url = {https://digilib.uin-suka.ac.id/id/eprint/30261/},
        abstract = {Fierce competition among courier delivery service businesses requires
companies to use the correct strategies. As a new company, J\&T Express uses
differentiation strategy to gain competitive advantage. Differentiation strategy is
designing difference to set apart a company from their competitors. The
formulation of the problem in this study was differentiation strategy in courier
delivery services business, a descriptive study on J\&T Express Yogyakarta.
The purpose of this study was determining the differentiation strategy of J\&T
Express. The research type is descriptive qualitative using qualitative data
analysis technique. Data collection techniques were interview, observation, and
documentation. Based on the study, J\&T Express used all dimensions of
differentiation strategy well. However, the researcher found some issues which
should be improved, including distribution channel. To develop a good
distribution channel, a vast delivery area coverage is required. This can be done
by increasing the number of logistic infrastructures in various regions to provide
faster and wider delivery.}
}