relation: https://digilib.uin-suka.ac.id/id/eprint/30261/
title: STRATEGI DIFERENSIASI PADA PERUSAHAAN JASA  PENGIRIMAN BARANG  (Studi Deskriptif pada J&T Express Yogyakarta)
creator: Arga Aji Saputra, NIM. 10730097
subject: Ilmu Komunikasi
description: Fierce competition among courier delivery service businesses requires  companies to use the correct strategies. As a new company, J&T Express uses  differentiation strategy to gain competitive advantage. Differentiation strategy is  designing difference to set apart a company from their competitors. The  formulation of the problem in this study was differentiation strategy in courier  delivery services business, a descriptive study on J&T Express Yogyakarta.  The purpose of this study was determining the differentiation strategy of J&T  Express. The research type is descriptive qualitative using qualitative data  analysis technique. Data collection techniques were interview, observation, and  documentation. Based on the study, J&T Express used all dimensions of  differentiation strategy well. However, the researcher found some issues which  should be improved, including distribution channel. To develop a good  distribution channel, a vast delivery area coverage is required. This can be done  by increasing the number of logistic infrastructures in various regions to provide  faster and wider delivery.
date: 2018-01-25
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/30261/1/10730097_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/30261/2/10730097_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   Arga Aji Saputra, NIM. 10730097  (2018) STRATEGI DIFERENSIASI PADA PERUSAHAAN JASA PENGIRIMAN BARANG (Studi Deskriptif pada J&T Express Yogyakarta).  Skripsi thesis, UIN SUNAN KALIJAGA.